Platform / subscriptions
GHL Native Voice AI
$97
GHL + Third-Party Voice
$107
SalesAi Core
$249
PARTNER BATTLECARD · THREE-WAY AGENCY COMPARISON
THE RECOMMENDATION
Lead with SalesAi when clients need one agent to answer, contact leads, book work, and follow up by text. Delight.ai is the stronger enterprise omnichannel concierge; CallRail is the better fit when call attribution and a lower-priced inbound add-on are the priority. The feature score below is unweighted — this recommendation is about the contractor workflow, not a claim that SalesAi wins every category.
01 / COMPLETE AGENT
Inbound and outbound voice plus SMS follow-up in one workflow.
02 / CONSENT
Opt-in, STOP, and Do Not Contact controls are built in.
03 / TRADE FIT
Built around capturing leads, chasing quotes, and booking jobs.
32
SalesAi points / 40
22
Delight.ai points / 40
18
CallRail points / 40
20
capabilities scored
Sourced from public product pages, help centers, and partner pages as of September 18, 2026. Every row where Delight.ai or CallRail wins is left in; a comparison that only scores one side isn’t worth your time.
TL;DR
The four questions you’ll ask before you put an AI agent in front of your clients. The long version is below.
P&L impact
SalesAi is the only one of the three that pays you a recurring, uncapped margin with no expiry. CallRail pays 15% for 36 months and stops; Delight.ai pays nothing — it’s a services project.
SalesAi: 20% recurring affiliate/referral or uncapped reseller margin. Delight.ai: $0 platform margin. CallRail: 15% of the $95 subscription for 36 months, then nothing.
Performance
Delight.ai has the strongest agent spec; SalesAi is the most complete SMB agent; CallRail is an answering machine with intake.
SalesAi pairs inbound and outbound speed-to-lead, warm transfer, booking, SMS cadence, and an agent with unified memory. Delight.ai adds enterprise omnichannel memory and a published sub-250ms response claim. CallRail handles inbound calls, takes intake, and sends follow-up texts.
Fit for home services
SalesAi is built for the $1–5M contractor; Delight.ai for the multi-location warranty operator; CallRail for the agency that already tracks the contractor’s calls.
SalesAi’s dedicated home-services page and workflows cover plumbers, electricians, roofers, HVAC, pool techs, landscapers, and dispatch. Delight.ai’s warranty and home-services case studies serve larger operations. CallRail sits on top of existing call tracking.
Agency lift
SalesAi builds, runs, and tunes the agent; CallRail hands you a prompt box; Delight.ai is a professional-services engagement.
SalesAi takes roughly 1–2 hours to enable and keeps tuning on Core. Delight.ai deployments take weeks of senior implementation time. CallRail’s initial setup is fast, but script changes and maintenance remain with your team.
Feature-by-feature
Only the agent. Delight.ai’s chat SDK, ticketing desk, and CX platform, and CallRail’s call tracking, form tracking, and Conversation Intelligence are out of scope except where they change what the agent can do.
How the scoring works
Each row scores 0–2 for the specific agency use case: 2 = documented strong fit, 1 = documented partial fit, 0 = no documented support or not a fit. An unknown receives 0, not a positive point; it does not prove the feature is absent. A tied top score is a toss-up. Totals are unweighted and should be read alongside the P&L analysis.
32 points for SalesAi, 22 for Delight.ai, and 18 for CallRail across 20 capabilities. SalesAi wins 8 rows outright, versus 3 each for Delight.ai and CallRail; 6 are tied. Delight.ai is stronger for enterprise memory, latency, and channels. CallRail wins attribution, lower entry price, and white-label tooling. SalesAi’s edge is the broader documented fit for an agency selling a managed voice-and-SMS agent, with recurring partner economics covered separately below.
CAPABILITY
SALESAI
DELIGHT.AI (SENDBIRD)
CALLRAIL VOICE ASSIST
Inbound call handling
TOSS-UP
SalesAi 2 · Delight.ai 2 · CallRail 1
Inbound agents answer, qualify, book, and route around the clock. Prompt and script-based flows.
Inbound voice inside an omnichannel agent with shared memory, concurrent calls, and interruption handling.
Marketed as answers every call, qualifies leads, and books appointments; help center frames it as answering when no one is available.
Outbound calling
TOSS-UP
SalesAi 2 · Delight.ai 2 · CallRail 0
Dials new leads within seconds of CRM entry or form submit; double call auto-redial and outbound number per agent.
Outbound Voice: the agent reaches the situation and decides when to call; scheduled Voice for appointment reminders and payment follow-ups.
Inbound only. No outbound documented; a competitor page states answers calls when you can’t.
Live transfer to a human
TOSS-UP
SalesAi 2 · Delight.ai 2 · CallRail 1
Warm transfer passes conversation, context, and intent; Live Transfer and Number Directory CTAs.
Escalates complex cases to human agents with full context into CRM and ticketing.
Transfers only if enabled in call flow; steered by Business Profile instructions.
Appointment booking on the call
TOSS-UP
SalesAi 2 · Delight.ai 2 · CallRail 1
Book a Meeting CTA against connected calendars, shared with SMS agent.
Inbound booking by voice and SMS during the call, dispatch coordination through ServiceTitan and Housecall Pro.
Handles booking requests and collects availability; a calendar link is optional.
Knowledge & memory
DELIGHT.AI
SalesAi 1 · Delight.ai 2 · CallRail 0
Unified customer memory persists across voice and SMS; knowledge library syncs agent facts.
Agent Memory Platform persists per-customer memory across every channel.
Business Profile prompt plus website data; no continuously updated shared memory documented.
Latency & concurrency
DELIGHT.AI
SalesAi 1 · Delight.ai 2 · CallRail 0
Sub-300ms response latency; interrupt sensitivity and AI creativity dials per agent.
Sub-250ms response claim and thousands of concurrent calls.
Not published.
Languages & geography
SALESAI
SalesAi 2 · Delight.ai 1 · CallRail 1
70+ languages and a mid-call language switch with US, Canadian, and Spanish numbers.
Multilingual voice with global customer base; mid-call switching not published.
Continues in the caller’s language once published; language count not published.
Transcripts, scoring, QA
TOSS-UP
SalesAi 2 · Delight.ai 2 · CallRail 1
Every call transcribed, scored, and indexed; drop-off and objection analysis.
Analytics plus Trust OS: interactions verified, observable, and auditable.
Transcripts saved as part of computers and Lead Conversion plans.
One agent, voice + text
TOSS-UP
SalesAi 2 · Delight.ai 2 · CallRail 1
Each agent runs voice and SMS on one unified memory; a text thread picks up where the call left off.
Shared memory across voice, chat, SMS, email, and WhatsApp.
Can send follow-up texts and include booking links; one-way follow-up, not a texting agent.
Messaging channels
DELIGHT.AI
SalesAi 1 · Delight.ai 2 · CallRail 1
SMS only.
SMS, email, WhatsApp, and web chat.
SMS from tracking numbers; included texts per plan.
Consent & opt-out enforcement
SALESAI
SalesAi 2 · Delight.ai 0 · CallRail 0
Mandatory, uneditable consent opener; opt-in enforced before outbound STOP and Do Not Contact honored automatically.
Trust OS oversight, SOC 2 and GDPR. No platform-enforced consent opener documented.
No consent opener documented; PII redaction available.
Follow-up cadence
SALESAI
SalesAi 2 · Delight.ai 1 · CallRail 1
Configurable re-engagement cadence, conversation auto-resumes on reply; books mid-thread.
Proactive re-engagement on lapsed maintenance and guests.
A single post-call text; multi-touch cadence needs another tool.
Managed service layer
SALESAI
SalesAi 2 · Delight.ai 1 · CallRail 0
Named Customer Strategy Manager, quarterly strategy, weekly snapshots, managed monthly optimization.
Enterprise customer success and implementation; no SMB service tier.
Self-serve add-on; support is CallRail’s standard support.
Marketing attribution
CALLRAIL
SalesAi 0 · Delight.ai 0 · CallRail 2
Not a tracking product. Source data only if the CRM passes it.
Not a tracking product.
Every Voice Assist call inherits CallRail’s source, campaign, keyword, and multi-touch attribution.
Home-services fit
SALESAI
SalesAi 2 · Delight.ai 1 · CallRail 1
Built for $1–5M contractors with live home-services workflows and dispatch.
Home Services & Warranty page focused on multi-location operators.
Default call-tracking vendor for home-services marketing agencies.
Entry price
CALLRAIL
SalesAi 1 · Delight.ai 0 · CallRail 2
Core $249/mo per phone number; unlimited agents, minutes, and messages pay-as-you-go.
No public price. Per-conversation consumption billing quoted by sales.
Voice Assist $95/mo plus Lead Tracking from $50–55/mo.
Usage pricing
SALESAI
SalesAi 2 · Delight.ai 0 · CallRail 1
Month-to-month: $249 + $0.20/min voice + $0.05/SMS.
Per-conversation, undefined publicly; under heavy multi-day threads.
Per call over 15 seconds: $1.00 beyond included calls; 20-second call costs same.
Price predictability
SALESAI
SalesAi 2 · Delight.ai 0 · CallRail 1
One flat line item per number plus usage. No annual.
Custom quote per customer; pricing varies by use case.
Two published prices for same product and a base plan, plus per-call costs.
Partner program
SALESAI
SalesAi 2 · Delight.ai 0 · CallRail 1
Three tracks: Affiliate 20% recurring; Reseller uncapped margin; Managed 13-number tiers.
No agency, reseller, or referral program published.
15% monthly commission for first 36 months on new client accounts.
White-label & client tooling
CALLRAIL
SalesAi 0 · Delight.ai 0 · CallRail 2
No branded portal. A number is a client phone number.
Branded AI concierge, not the agency. No agency portal.
Account Center for client accounts, agency tools add-on, white-label dashboard.
What each one does to your P&L
The feature table answers “which agent is better.” You’re asking which one pays me, for how long, and what does it cost me to deliver. Different question, different winner.
P&L LINE
SALESAI
DELIGHT.AI
CALLRAIL VOICE ASSIST
Revenue source
Three tracks. Affiliate: 20% recurring on every referral subscription. Referral: 20% of everything closed from the first deal, with a named partner lead. Reseller: wholesale minus retail, uncapped margin.
No program. Revenue is whatever the agency charges for implementation, prompt design, and CX consulting. Platform margin is zero.
15% of the client’s CallRail bill for 36 months, then stops.
Revenue per client per month
One number at $249/month. At 20% affiliate: $50/mo; reseller at a $600 margin: $614/mo after usage.
$0 platform margin at one number or twenty. Project-priced, not recurring.
Voice Assist $95 + Lead Tracking $50 = $145, yielding about $22/mo commission at 15%.
Duration & cliff
Recurring for the life of the client on all three tracks; 20% recurring, no cliff.
Ends when the project ends. Renewal only if the agency sells ongoing CX management.
Hard stop at month 36. Retained five years earns commission on three.
Cost to deliver
On Core, client self-builds and SalesAi finishes it. On Advised/Managed, SalesAi’s CSM builds and tunes; wholesale accounts carry little ongoing agency labor.
Enterprise discovery, integration, evaluation, and deployment. Weeks of senior time per deployment.
Business Profile setup is under an hour, but prompt changes and ongoing reviews stay with the agency.
Who invoices the client
Affiliate/referral: SalesAi invoices, you’re paid within 30 days. Reseller: you invoice and own the retail price.
Delight.ai invoices the customer directly. The agency invoices only its own services.
Account Center supports agency-billed and client-billed accounts; agency-billed puts wholesale under your card.
Churn exposure
Referral: passive. Reseller: own the client, so churn hits your book and any minutes consumed.
None on platform project revenue already recognized.
Commission stops if agency-billed or when month 36 expires.
Expansion path
Core → Advised → Managed. Each client is a +12% in-bill; 13+ numbers have enterprise options.
More channels, more seats, more conversations. Delight.ai is not the agency.
Voice Assist 50 → 550 → 2,500 calls; Lead Conversion plans upsell.
Effect on agency retainer
Indirect. Booked jobs prove phones work; report the ads worked. Agency needs its own attribution layer.
None. CX tool; marketing agency isn’t in the conversation.
Direct. Every answered call is attributed to campaign and keyword, showing ROI.
Client size & sales cycle
$1–5M contractors; self-serve funnel closes in days.
Multi-location operators and enterprise procurement; months-long sales cycles.
Any SMB already tracking calls; free trial and month-to-month.
Pricing risk
Published rates: $249/number + $0.20/min + $0.05/SMS monthly. Wholesale pricing scales with volume.
Per-conversation unit is undefined publicly; bespoke pricing per customer.
Two Voice Assist prices, base plan, and overages; agency pays after included calls.
Your margin calculator
Illustrative. Change any assumption. The calculator estimates contribution from subscriptions, usage, agency time, implementation, and commission term.
Partner Margin Calculator
Illustrative model comparing GHL-native and SalesAi Core delivery economics.
Assumptions
GHL Native Voice AI
GHL + Third-Party Voice
SalesAi Core
Platform / subscriptions
$97
$107
$249
Usage
$38
$42
$109
Setup hours (per client)
14
16
4
Ongoing hours (client/mo)
4
4
1
Labor cost (client/mo)
$233
$240
$60
Net / client / month
$1,133
$1,111
$1,082
Net / book / month
$11,325
$11,111
$10,820
Hours / book / month
51.7
53.3
13.3
Net per agency hour
$219
$208
$812
Usage
GHL Native Voice AI
$38
GHL + Third-Party Voice
$42
SalesAi Core
$109
Setup hours (per client)
GHL Native Voice AI
14
GHL + Third-Party Voice
16
SalesAi Core
4
Ongoing hours (client/mo)
GHL Native Voice AI
4
GHL + Third-Party Voice
4
SalesAi Core
1
Labor cost (client/mo)
GHL Native Voice AI
$233
GHL + Third-Party Voice
$240
SalesAi Core
$60
Net / client / month
GHL Native Voice AI
$1,133
GHL + Third-Party Voice
$1,111
SalesAi Core
$1,082
Net / book / month
GHL Native Voice AI
$11,325
GHL + Third-Party Voice
$11,111
SalesAi Core
$10,820
Hours / book / month
GHL Native Voice AI
51.7
GHL + Third-Party Voice
53.3
SalesAi Core
13.3
Net per agency hour
GHL Native Voice AI
$219
GHL + Third-Party Voice
$208
SalesAi Core
$812
What's in the GHL stacks
- Native stack: GHL Voice AI, outbound voice, Conversation AI, optional phone rental and 10DLC.
- Third-party stack: native stack plus external platform license and external outbound rate.
- Outbound voice cost is applied to outbound-share minutes only.
Where the hours come from
- Setup hours are amortized over the selected months for monthly P&L comparability.
- Ongoing hours are monthly support, QA, prompt tuning, and reporting effort.
- Labor cost = (amortized setup + ongoing) × loaded hourly cost.
Illustrative estimate only. These assumptions are editable and do not represent pricing commitments, guarantees, or factual performance claims.
Pricing side by side
What a single client pays. Delight.ai’s column is deliberately thin — nothing is published.
SalesAi partner pricing
Core, month-to-month — one phone number, unlimited agents: $249/mo. Advised — 5 numbers, built and managed: $999/mo. Managed — 13+ numbers and monthly optimization: $2,999/mo. Voice usage: $0.20/min + $0.05 message. Reseller margin is uncapped; affiliate referral pays 20% recurring.
Delight.ai pricing
AI agent (voice, chat, SMS, email, WhatsApp): contact sales. Billing unit: per conversation. Free tier / self-serve trial: none. Legacy Chat SDK has a referenced starting price, but that is not the messaging SDK nor the AI agent. Team, deployment, and procurement costs are bespoke.
CallRail Voice Assist
Voice Assist — 50 calls included: $95/mo. Voice Assist — 1,000 calls included: $550/mo. Voice Assist — 5,000 calls included: $2,500/mo. Required Lead Tracking base: $50–55/mo; overages: $1.00 per call beyond included calls. Agency commission is 15% for the first 36 months only.
Agency lift to enable, activate, and support
What your team actually has to do at each stage, and roughly how many hours it costs. Hour estimates are approximate; the terms and features are the vendors’ own.
SalesAi · roughly 1–2 hours to enable
Apply on the partner page, complete certification, and get wholesale pricing. SalesAi builds the agent alongside the client, gathers the basics on a kickoff, and handles ongoing tuning, scoring, and support. Your team stays on a quarterly check-in and forwardable reporting cadence; estimate about 0.5 hours per client per month.
Delight.ai · a bespoke enterprise project
There is no partner program to join. Enterprise discovery, integration with CRM and service systems, knowledge evaluation, and live validation happen before launch. Expect weeks of senior deployment time. Delight.ai’s team leads delivery if you’re not the platform owner; ongoing CX work can become a separate retainer.
CallRail · roughly 3–6 hours to enable
Apply through PartnerStack, complete certification and white-label setup, then create the client account and Voice Assist. Write Business Profile prompts, paste calendar links, enable transfers, and qualify a test call. The first clients are where the hours go; prompt maintenance and call reviews remain yours each month.
The pattern: SalesAi is front-loaded on SalesAi’s side and light on yours at every stage. CallRail is light to switch on and recurring for as long as the client is live. Delight.ai is a professional-services engagement.
Questions you’ll ask before choosing
Straight answers. Where another product is better for your situation, it says so.
“My clients are already on CallRail. Voice Assist is a $95 checkbox and I get 15% on it.”
True, and it’s the cheapest way to get an AI voice on a tracked number. The question is what it does after it answers: no outbound, one follow-up text, and a 36-month commission cliff. SalesAi is the same client’s $249/month plus usage, with speed-to-lead and a texting cadence; your share is 20% recurring or uncapped reseller margin, and it doesn’t expire.
“CallRail proves my ads work. That’s what keeps my retainer.”
Agreed — keep CallRail for attribution. The tracking number stays; SalesAi answers behind it. The two aren’t exclusive: post-call webhooks push outcome and booking into the CRM, your attribution report already reads. You keep the retainer story and add a line that actually books jobs.
“Delight.ai has memory across every channel and sub-250ms latency. It’s a better agent.”
For a multi-location warranty operator with a contact center, yes. It’s an enterprise CX platform sold by contract, with no rate card and no partner program. For a $1–5M contractor, SalesAi’s $249 Core project is a better fit with zero platform margin at stake and a procurement cycle measured in months for Delight.ai.
“I want white-label. CallRail gives me a subdomain and my logo.”
It does; SalesAi doesn’t have a branded portal today. The Agency & Reseller track gives retail price transparency and ownership of the client — not a dashboard skin. If your model is “our product, our invoice,” the economics are there and the dashboard isn’t.
“Per-call pricing is simpler for my clients than per-minute.”
Simpler until it charges a 20-second wrong number the same as a 12-minute quote call. Per-minute in arrears tracks the work the agent actually did. Both are quotable; only one of CallRail’s two published Voice Assist prices comes with usage terms.
“Delight.ai is SOC 2 Type II and CallRail offers a BAA. Where does SalesAi stand?”
SOC 2 Type II, HIPAA compliant with a BAA, and SMS consent enforced at the platform level. A healthcare or medical-adjacent client can sign a BAA with SalesAi the same way they would with CallRail.
Sources
Every row above traces to public product documentation, help centers, pricing pages, and partner terms. Third-party and competitor-authored claims are identified in the comparison copy; verify current terms with each vendor before making a purchasing decision.
SalesAi
Platform, AI voice agents, AI SMS, pricing, agency and reseller partner program, home-services use cases, and compliance documentation.
Delight.ai / Sendbird
Voice AI Agent, Home Services & Warranty, enterprise AI concierge, trust and security, and product/pricing information.
CallRail
Pricing, Voice Assist overview and FAQ, Partner Program, PartnerStack agency terms, white-label, and help-center guidance.